Call Tracking allows you to monitor calls out of your website and know precisely what advertising activity brought them there; whether it was from a different website, Google or your paid search effort.
So no more will you need to guess how your caller has discovered you.
Why you want Call Tracking
Telephone monitoring is a vital tool for any company that spends money on advertising across multiple stations. Customers with AdWords possess an intrinsic need to monitor the calls that are relevant to their key words, in order to understand which keywords provide call conversions. call phone tracking With no visibility of telephone conversions, it’s not really possible to work out if your investment from the key words in your portfolio is delivering value or not. Is just tracking AdWords telephone conversions enough?
Most clients are looking to monitor not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system like Call Conversions Tracking comes from, since it allows you to realize your ROI for each of these vital channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, key to the success of any business enterprise.